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Video surveillance primarily aims to enhance security and safety in monitored areas. The technology is implemented to deter criminal activity, ensure the safety of individuals within the environment, and provide evidence in case of incidents that may occur. By closely monitoring activities in specific locations, such as retail stores, public spaces, or workplaces, organizations can proactively address any threatening situations and improve their overall safety protocols.

While other options present relevant themes, they do not directly capture the primary purpose of video surveillance. For instance, customer service and experience may be influenced by the presence of surveillance but are not its main aim. Data collection for marketing analytics can utilize video footage but is secondary to the security focus. Employee productivity and monitoring could be an effect of surveillance, yet the fundamental intention is more closely aligned with enhancing security and safety. This delineation ensures clarity regarding the essential role of video surveillance in various contexts.